Innovation Practice 2019

“Propose a new marketing strategy based on the real data of the company, with your analytical skills developed and to be developed.”

【Workshop Overview】
This workshop provides you practical opportunities to work with different levels of young researchers from diversified fields as well as representatives from the industry to tackle real challenges in the society. Register now to develop your creativity, communication and analytical skills!!

【Class Schedule】
It is subject to change depending on the progress/direction of the class.

#1 Orientation October 2, 2019 (WED) 14:35-17:50
Venue: K202, Graduate School of Integrated Sciences of Life, Higashi Hiroshima Campus, Hiroshima University
　• Introduction (Overview, Evaluation, Reporting Requirement, etc.)
　• Icebreaking (including self-introduction)
　• Presentation by the proposing company
　• Briefing of the data provided by the proposing company
　• About fieldwork
　• Reception (including tasting of major products of the company)
　>> report
#2 Fieldwork　October 9, 2019 (WED) 14:30-18:30
Venue: Main Factory, Hirotuku Co., Ltd. (Bus chartered)
　14:30　Meeting at Higashi-Hiroshima Campus
　15:30－16:30　Factory Tour at Hirotuku Co. Ltd.
　16:30－17:30 Interview to employees, Assignment, Survey
　17:30－18:30 Back to Higashi-Hiroshima Campus
　(Detailed time schedule is subject to change.)
　>> report
#3 Workshop　October 23, 2019 (WED) 14:35-17:50 (@K202)
　• Announcement of grouping
　• Introduction of ideation tools (Business Model Canvas, Value Proposition Canvas, etc.)
　>> report
#4 Workshop　October 30, 2019 (WED) 14:35-17:50
Venue: @VBL, Hiroshima University (Higashi-Hiroshima Campus)
　• Explanation of analytical tools (Excel Correlation, Regression Analysis, Text Mining from newspapers, etc.)
　• Starting analysis based on hypothesis
　>> report
#5 Workshop　November 6, 2019 (WED) 14:35-17:50 (@VBL)
　• Case Studies for Verification (Landing Page, AB Test, SNS Survey, Persona Analysis, etc.)
　• Planning proposals based on analysis
　>> report
#6 Workshop　November 13, 2019 (WED) 14:35-17:50 (@K202)
　• Effective Presentation
　• Q&A session with the proposing company
　>> report
#7 Workshop　November 20, 2019 (WED) 14:35-17:50 (@VBL)
　• Preparation for final presentation
　>> report
#8 Final Presentation　November 27, 2019 (WED) 14:35-17:50 (@TBA)
　• Group presentation to make a marketing proposal to the company based on the analysis
　• Reception
　>> report
Note 1: Reception is scheduled after the first orientation session and the final presentation session.
Note 2: The workshop venue is subject to change, depending on the size of the participants.

【How to Register】
・For those enrolled at Hiroshima University, find “Innovation Practice” in My Momiji to register. Send an e-mail with title “Request for Registration to Innovation Practice 2019” and fill in the following in the contents: 1. University/School/Field, 2, School Year, 3. Name and 4. Phone #, to HIRAKU Operating Council office (hiraku@hiroshima-u.ac.jp) no later than Tuesday, October 1, 2019.

【Pre-Assignment】
We are planning to have a self-introduction session at the first orientation session on October 2. Please prepare one-minute speech to introduce yourself, including your major/research fields.

【Contacts】
Global Career Design Center, Hiroshima University
TEL: 082-424-6213 / E-mail: hiraku@hiroshima-u.ac.jp

Host: “Home for Innovative Researchers and Academic Knowledge Users”
under Building of Consortia for the Development of Human Resources in Science and Technology
(Program for Developing Next Generation Researchers)
https://hiraku.hiroshima-u.ac.jp/
Co-Host: Industry-Academia Collaborative Research Center, Hiroshima University
“Hiroshima Entrepreneurship Program”